Northfield Electric

Summary

Northfield Electric had outgrown its old website. The new site was built to look more established, explain services more clearly, and make it easier for the team to handle new enquiries.

Goals

• Replace a dated brochure site that looked too small for larger contracts
• Clarify services and service areas
• Reduce response lag between enquiry and follow-up

Design and build approach

• Reworked the layout so each service was easier to scan
• Built a quote form that asks the right questions up front
• Kept the design clean so trust came from clarity rather than sales language

Features delivered

• Service landing pages
• Quote request flow
• Lead tracking-ready enquiry setup
• Simple enquiry management tools

Outcome

• Better quality enquiries from the website
• A stronger impression for bigger jobs
• Less back-and-forth before follow-up

Tech stack